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One of my students applied to 34 colleges last year. A New York city girl told me about a friend with 28 schools on her list. I watched a list grow from 8 to 17 colleges and another from 16 to 24. What’s going on?


Because of test optional admissions policies, many students gamble, figuring “why not try?” I advise them when to send--and not send--scores. I know which "test optional" colleges are really "test preferred," and a longer shot. However, we can also identify other schools where few admitted students have submitted scores.

But college enrollment managers are gambling-averse strategists, focusing on yield. Institutions that easily fill their classes ten times with full pay students respond to the application deluge by issuing more deferrals each year. Applying becomes more stressful as decisions grow more unpredictable. I stopped using the term “target” (based on GPA and test score matching) because students are disappointed about “targets” deferring them. “Possible” is a more precise term.


A smart, balanced list of 5 to 12 (or 16) likely, possible, and reach colleges still makes sense. Gambling ratchets up stress. Too often, those 17th through 25th colleges are added to the list because of “prestige,” and are “unlikelies” for every applicant, including valedictorians, academic competition winners, and published researchers.


A new study by a team of economists finds that although fewer than 1% of college students attend the highly selective, private “Ivy-Plus” colleges—the eight colleges in the Ivy League, the University of Chicago, Duke, MIT, and Stanford.


While I hope that all my students are admitted to every college they'd like to attend, I wish them (and their families) the wisdom to understand that it is strong students who will drive their success–not a bumper sticker.







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For the first time since I began my work as an independent education consultant, I will be away on November 1st. However, I am not afraid, and my students shouldn't be either.


As the real witching hour for many--midnight on Friday, November 1st--approaches, nearly all of my students have submitted their applications due at that time. Most submitted them closer to my October 15th submissions deadline. Still, there’s been a bit of seasonally-appropriate fright, mostly a refrain about one topic this past week:


“My teacher hasn’t submitted his/her letters yet! Should I not submit my application?”


The answer, of course, is “yes!” It behooves you to get that application in as soon as it is complete. While the application isn’t reviewed until every required part is in, the college still downloads it when you push the button. Colleges get an onslaught of last-minute submissions--why not separate yours from the pack? Show your ability to manage your time as well as your enthusiasm about each college by submitting as soon as you are satisfied with the application.


A second topic:


“I can’t send in my application because I’m still waiting for my scores from my October test!”


While there are a few colleges in the most-competitive category that need those scores either self-reported or sent from the testing agency by the November deadline, these schools are in the minority. This year, I have only one student in this category.


For most students, this situation gives you a great excuse to make contact with your admissions rep and ask if it’s ok to let them know your scores (which may include a superscore from earlier dates) as soon as you get the most recent scores. Most will tell you to add your scores to your portal, which you will have access to after you apply. If your earlier scores are not up to the college’s 50-75% percentile and you are praying for a miracle October score, check “not submitting scores” on your application. You can always submit scores that way; however, if you check that you do want your scores considered as part of your application, you must submit them.


Remember that you are in control of this part of the college process! I’m so proud of my students for working ahead of deadlines. Happy Halloween to all!



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After I return on November 5th, I look forward to meeting with my sophomores and juniors to begin making college visit plans and list building. However, sometimes students and families aren’t ready for the conversation because they need time to explore on their own. But where to start?


Review this simple PDF. Which factors matter, to either/both the student and family?


Before booking the proverbial trip to Boston (MIT, Harvard, and Northeastern have single digit admit rates and unlikely admits for most students), why not start smart, go online, and learnwhat you can for free? (There is a lot of misinformation, so please stick with these sites.)


Less College Stress families: go onto your page and read about every college-the Fiske Guide (below) is included for free. Use the links in the Researching/Visiting colleges file!  In fact, explore all your files...there’s much to be discovered about every aspect of the college process. While you are college shopping through through the Less College Stress system, try these:


Fiske Guide: the most comprehensive college guide, offering information about every feature of a college, plus possible overlaps and top programs. (free through my system, not outside it.)


College Navigator: play with exploring schools by Geography, Major, Type of degree and Institution, Undergraduate Student Enrollment, Tuition, Campus setting, % of applicants admitted, Test Scores, Varsity Athletic teams, and Religious Affiliation. (under Research within any College Profile)  College Navigator


Campus Reel: see great videos of campuses and follow students through their days at school.  (under Research within any College Profile) https://www.campusreel.org/


Loper: a college app that works like a dating app. Download, start your account, enter all your must-haves, and Loper will offer up colleges to swipe on. Link Loper to your Less College Stress system so I can see the schools you like. https://www.getloper.com/


So rather than booking a major trip, review that PDF, visit a few campuses in your area on a Saturday or Sunday. Explore, talk to students, and keep an open mind. If you can see yourself in every scenario, that’s fine. Rule out what you don’t want. I am here to fill in all the details, provide the data, and refine the list later!





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